Unlike the past when people used social media for fun, nowadays, the platforms are used by individuals and businesses to market their products and services. However, social media sites now focus more on ads, giving less prominence to organic content. This is making it hard to grow a social media following. Fortunately, there are some tips that you can use to grow your social media following organically.
Benefits Of Organic Social Media Following
There are several reasons why you need to grow your social media numbers organically. These include:
A Bigger Engagement
Your number of followers will affect your engagement, such as likes, comments, and shares. You will have less engagement if you only have a couple of followers.
More Organic Growth
More engagement will signal to social media platforms that your content is valuable and helpful. Therefore, the social media site will start recommending your posts to others. This will result in more organic growth.
Ability to Monetize Your Page
Most social media sites have a minimum number of followers you need to have to monetize your page. When brands seek an influencer to work with, they mainly consider the number of followers. Therefore, the more followers you have, the easier it will be to monetize your page. This will also lead to more viewership, leading to more income.
Brand Awareness
When you have a large social media following, you can increase awareness of your brand as a business owner. Even if you do not have a business, you will be well-known as an influencer.
Top 6 Tips for Organic Social Media Following
If you are wondering how to increase the number of followers on your page, here are the six best tips:
Build Your Audience’s Trust
With scammers infiltrating social media, people want to engage with legitimate businesses. Therefore, when they visit your page, they first check its legitimacy. You should, therefore, ensure that your page is well-updated with relevant information. Craft a compelling bio that shows your value proposition.
Ensure that you have a consistent voice across all your social media platforms. You should also engage with your audience and respond to their questions. Show real-life examples of the value your brand adds to users.
Post High-quality and Compelling Content
The only reason why people visit your page is because they want to get value for their time. If you only bombard them with product ads, they will soon get bored and leave. Therefore, you must post high-quality and compelling content regularly to attract organic traffic.
To achieve this, ensure that you understand your audience’s interests, preferences, and pain points. You can then tailor your content to meet their needs.
Optimize for Algorithm
All social media sites have a unique algorithm that determines which page they show on user’s feeds. You need to understand how the algorithm of your preferred social media platform works and tailor your content to its needs.
For instance, if you target organic growth on Instagram, relevant hashtags can help get your content on people’s feeds. If you want to grow organically on YouTube, researching relevant keywords people are searching for and optimizing your videos for them will drive your organic growth.
Build Real Relationships
By building authentic relationships with your audience, you can easily grow organically. You can respond to their comments, mentions, and messages. Ask them questions and seek their feedback. Make sure you listen to your audience and respond to their concerns. This can show that you value your audience and help foster a sense of community.
Collaborate With Influencers
An effective way to grow your account organically is by partnering with influencers. This works because it is the highest form of word of mouth. Some areas where influencers can help are:
- Sharing your content with their audience,
- Promoting your brand products
- Accepting tags on your products
However, you should ensure that you choose an influencer who aligns with your brand goals. The influencer should be someone trusted and respected by your brand. They should also have a large following that will enhance your brand’s reach. However, depending on your individual needs, you can also work with micro-influencers.
Create Giveaways
People love playing games and winning prizes. One of the best ways of growing your following is by providing giveaways. You can have challenges of people using your products and services. You can then give prizes to those with a lot of likes. However, you should ensure that the contests meet your business goals and provide value for your audience.
Promote Your Social Media Account
No matter what you do to grow organically, do not forget to promote your social media page. A well-executed social media marketing plan can help take your brand to the next level. Cross-promote your social media pages across different platforms. You can also use social media promotion services to promote your video.
Final Thoughts
One of the most effective and cost-effective tools for informing people about your brand is social media. However, for the best results, you will need a huge following. With these tips, you can effortlessly grow your social media following.
