Contactless communication is taking center stage in this digitally advanced era. Now, physical touchpoints and in-person interactions have become obsolete. For instance, the decline in traditional business cards has paved the way for digital business cards. This new technology is more efficient and creative than its traditional counterpart. Likewise, there are many other options when it comes to contactless communication. This article will discuss some of the inventions in contactless communication.
Digital Business Cards
Digital business cards are the successor of their paper-based counterparts. Also termed e-business cards, users can share their contact details through a single tap, scan, or share a link. Users need to install an app to create, customize, and share their details electronically.
Here are some of the advantages of a digital business card:
- Easy to share and instant delivery of contact information
- Option to update data in real-time
- Are more vibrant and informative than traditional business cards
- Users can share multimedia and links to websites and landing pages.
- They are eco-friendly and send a positive message.
- They are more cost-effective and budget-friendly.
- Easy Integration with CRM and Contact Management Systems.
- Easy to update and customize.
- Analytics and Insights.
NFC (Near Field Communication)
Another great technology that enables contactless communication between devices placed nearby. Over time, the application of NFC has increased manifold in contactless payments and smart access systems.
This technology allows users to instantly exchange contact details with a single tap. As a result, you waste fewer numbers of paper, resources, and money on printing and sharing paper cards.
AI-Powered Business Cards
It is the more tech-savvy version of e-business cards. With the help of machine learning, Artificial intelligence-powered apps or cards automatically update real-time data in business cards. For instance, as and when sales statistics get updated or with the introduction of a new product, your e-business cards get updated accordingly. Today, this feature is crucial for businesses that rely heavily on up-to-date information.
Some sophisticated AI-powered business cards even offer real-time data analytics. Furthermore, you get personalized recommendations based on historical data and personal preferences. These features are vital for sharing up-to-date contact details and helping to outpace the tough competition.
Augmented Reality (AR) Business Cards
As the name suggests, Augmented reality brings an immersive experience to create a long-lasting image of your business. When shared, AR Business can play an introductory video of your company, display a 3D model of your product, or let your client take a virtual tour of your office space.
Now, you don’t need to make an appointment or arrange a meeting to launch a new product. With the help of AR business cards, you can easily present your business strength to your desired audience. Moreover, short and precise presentations make more impact than lengthy and boring presentations. You only need a single tap or a QR code to experience these features. In simple words, it blends the digital and physical worlds.
Social Media QR Codes
Social media platforms are the best way to showcase your brand’s popularity. So, instead of sharing boring business cards, share your social media platform links to let clients witness your brand’s popularity. Further, in place of links or email addresses, you can create a Social Media QR Code and share it with your clients.
When scanned, this code redirects clients to your social media platform. This way, your business partners can connect deeper and more dynamically. In turn, you get more conversions and responses from your prospects.
Wearable Technology
Gone are the days when smart wearables were only used for fitness. Now, with a plethora of advanced options, smart wearables can serve the purpose of contactless communication. For instance, you can use smartwatches to make contactless payments or even share contact information.
This can happen through a tap, shaking hands, or performing pre-defined gestures. Therefore, it eliminates the need to carry paper business cards with you all the time. Fortunately, these features are easily available in all leading smartwatches.
Conclusion
As evident, traditional business cards are fading with the introduction of advanced contactless communication technologies. Businesses need to adopt these modern strategies, such as digital business cards or NFC technology, to outpace the competition. Now, businesses have various options to customize and share their contact information with the world.
Each option has pros and cons, so you must select the one according to your needs and budget. The good news is that most contactless communication options are cost-effective and budget-friendly. Moreover, using these options creates a responsible brand image for your audience. Therefore, it is recommended to get a free trial.
