Have you used or considered using flexible packaging for your products? Mylar bags are some of the most versatile and flexible options and are easily customizable. These bags have a polyester film composition that creates an exceptional barrier against oxygen, light, moisture and other impurities. These are some steps you should take when designing your custom mylar packaging.
Consider Your Target Audience
If you have been in business for any length of time or have a business plan for your new business, you likely have a good idea of your target audience. These individuals have specific preferences and needs. You should consider these as you design your packaging. Figure out what types of products they purchase, their demographics, interests and expectations, such as sustainability and visibility.
Choose the Shape and Size You Need
One of the biggest benefits of mylar bags is that you can customize their size to perfectly fit your products. For more delicate items, you can also choose a larger bag that you can pump air into. You can also choose a custom shape.
Picking Colors To Go With Your Logo
Your packaging is a great way to enhance and spread your brand awareness. Consider your company’s values and brand personality. Make sure everything about your packaging reflects your brand. Whether your brand is more playful or you cater to a more sophisticated audience, make sure your products reflect it.
Figure Out What You Need To Write on the Bags
After you choose your colors and determine your logo size positioning, you should figure out what you want to include on your bag. You likely need to provide your ingredients, but do you want to include a story from your company, a QR code to encourage connection with your company or a quick marketing blurb that entices your audience? Whatever you want to include on your bag, write it out and determine where you want it.
Consider Your Typography and Images
When you design your custom printed mylar bags, you should consider the size, color and font you choose for the information you plan to place on the bag. Stick with no more than a few different fonts. You may want to highlight your marketing or brand tagline with a larger, more eye-catching font. You may want your ingredients list in a clear, standard font in a smaller size.
Your brand and product names should be bold and strong. In addition, you should consider the images you want to include. Your logo may be a medium size, but a photo of the product may be large. Just make sure these images reflect your brand image.
Choosing Your Packaging Style
During the design process, think about how you want your products to sit on the shelves. If they are heavy, you may want them to lie down. This type of packaging is something you may see on large bags of pet food or cat litter. However, if you want your packaging to stand out on the shelves and it comes in small- to medium-sized bags, you may want a gusseted bottom.
You should also consider how many you plan to display on the shelves.
Now you are ready to order your custom stand up pouch or other mylar packaging.
