If you are doing social media marketing, a social media scheduling tool is a must-have. The tools can streamline your work and save you a lot of time. You can also schedule your posts according to the time your target audience is on social media. This can also help you maintain a consistent posting schedule.
However, with so many tools out there, all claiming to be the best, it can be hard to choose one that will suit your needs. Fortunately, in this guide, we will provide you with the best 5 social media scheduling tools. But before we do that, let’s learn more about these important tools.
Use content scheduling tools to publish content
What are social media scheduling tools?
These are software platforms created to help users schedule their posts across different social media platforms. You can prepare posts, videos, status updates, reels, and more and set your social media scheduling tool to post at your preferred time.
Instead of making all your posts simultaneously, they enable you to space them so that you get the maximum return on investment. The tools also enable you to manage different social media accounts simultaneously.
Why are scheduling tools important?
There are several reasons why you should consider using social media marketing tools. These include:
Post on different social media accounts
By promoting your brand across different social media networks, you can increase brand awareness. However, posting on all different platforms and interacting with those who respond can be hard. By using the social media scheduling tool, you can make it easier to post on different platforms.
Get more interactions
Studies indicate that the time when you post on Social media affects the views, interactions, and clicks on your posts. By scheduling your posts to appear when most people are online, you can increase interactions, resulting in more clicks and conversions.
The best social media scheduling tools do more than just posting. They provide an analysis of the performance of your posts. You can then determine if your social media marketing strategies are working or not.
Our review of 3 best social media scheduling tools
Now that you understand the importance of these tools, here are our top 3 options you should consider:
SocialPilot is one of the most popular social media marketing tools that allows you to schedule posts for various platforms. These include Facebook, Instagram, Twitter, Linkedin, Pinterest, Tumblr, and more. You can create reels, stories, and shorts directly from the dashboard. It also comes with a huge stock photo library where you can choose images from.
- Watermark for images
- Add relevant hashtags to comments
- Ability to tag friends
- Advanced performance reports
- Bulk scheduling of up to 500 posts
- Url shorteners
Whether you are managing multiple clients or your own social media accounts, SocialPilot is a good tool to help you do that.
- Wide range of advanced features
- Time-saving tool
- A bit pricey
- Doesn’t integrate with third-party apps
With SocialPilot, you can plan, schedule, and publish posts, saving you much time.
No more manual scheduling of posts.
With SocialBee, not only can you set a social media posting schedule, but you can preview your upcoming posts in real time. The tool also enables you to organize your posts in different categories as queues. You can also customize posts for the different social media platforms.
- Post on up to 25 social media platforms
- Curated content
- Hashtag suggestions
- AI caption generator
- A maximum of 500 posts for each category
- Team collaboration
- Multiple sources of content
- Image Editor
- Reporting analytics
With socialBee, you can schedule posts to publish on Instagram, Facebook, Pinterest, GoogleMy Business, and Linkedin.
- Very effective for scheduling posts
- Integrate with Canva
- A great re-queue feature
- Only web-based
- No social inbox
- Powerful content curation tools and automations
Combined with a good social media marketing tool, this tool will take your account to the next level.
Sendible is another social media management platform with a strong publishing and scheduling function. It has an effective content calendar feature that will keep you updated on the content that is due to be posted. The RSS scheduling functionality also makes it easy to publish content.
- Content curation
- Bulk scheduling
- Content calendar
- RSS publishing
- Post queues
- Analytics & reporting
- Unified social inbox
Sendible has a built-in collaboration tool and a centralized dashboard that makes it performance for individuals and agencies.
- Great publishing capabilities
- Easy-to-use content calendar
- Perfect collaboration tools
- Fewer features on the lower-level plans
With its strong publishing and scheduling capability, Sendible is one of the best social media scheduling tools. It has a scalable pricing that makes it suitable for individuals and agencies well.
With contact scheduling tools, you can focus on content creation.
With the right social media scheduling tool, publishing posts on different social media platforms doesn’t have to be time-consuming and stressful. You don’t have to spend hours creating a post for each of your social media profiles. With one of the above options, you can be assured of great post results.